Too Lost Launches Profile Defender to Shield Artists From AI-Driven Fakes

Photo Credit: Too Lost

As artificial intelligence continues reshaping how music is created and distributed, it has also introduced significant challenges. Perhaps the most egregious is unauthorized music appearing under legitimate artists’ names and profiles on digital streaming providers. Last year, Digital Music News reported on AI tracks added to folk music artist Blaze Foley’s Spotify page and the battle his estate went through to remove them. Too Lost’s new Profile Defender feature directly addresses this growing problem across major streaming platforms.

This article was created in collaboration with DMN partner Too Lost.

In recent years, several high-profile cases have exposed the risk of inadequate content controls on DSPs. In July 2025, a series of AI-generated tracks mimicking Blaze Foley’s voice and writing style surfaced on Spotify. Spotify’s lax verification process allowed the AI tracks falsely credited to Foley to rack up tens of thousands of streams before they were taken down. The incident sparked widespread criticism of content moderation on streaming platforms and highlights the vulnerability of legacy catalogs to AI-generated fakes.

A similar situation occurred just months later with King Gizzard & The Lizard Wizard. The Australian band saw multiple AI-generated songs mimicking the King Gizzard style. These tracks were uploaded without authorization after the band pulled its music from the Spotify platform in protest. The music was not only stylistically similar to King Gizzard’s sound, but these tracks also appeared under the band’s verified profile, misleading Spotify users into thinking they were official releases. Incidents like these underscore the need for active profile protection to preserve artistic integrity and ensure accurate royalty distribution to legitimate artists and not fraudsters.

Yet another incident occurred when an AI-generated instrumental track titled “Name This Night” briefly appeared on the official Spotify page of legendary rock band Toto—despite no involvement from the group or its members. Toto guitarist Steve Lukather quickly confirmed the track was a dupe and filed a complaint with Spotify while calling the appearance of said track “shameless” on behalf of the fraudsters.

“I am surprised Spotify let this on,” Lukather said about the incident. “There is not much we can do but catch them and have it taken down. It will be worse if they take our entire catalog and then AI makes a new Toto record that sounds really close to us but is not.”

Too Lost’s Profile Defender new ‘Profile Defender’ feature provides exactly that protection for its artists. The feature allows artists and rights holders to monitor and prevent unauthorized content from appearing on DSPs like Apple Music and Spotify. If unapproved material surfaces, the system instantly alerts users, allowing swift removal before fan confusion or algorithmic damage occurs.

Beyond detection, Profile Defender also restores control of verified material to the artist’s Too Lost catalog, securing ownership, data access, and royalty flow for verified artists. “Unauthorized releases can disrupt an artist’s momentum, distort data, and divert royalties,” a Too Lost spokesperson told Digital Music News. “Profile Defender gives creators peace of mind by ensuring their profiles accurately reflect their work, so they can stay focused on creating.”

With Profile Defender, Too Lost aims to provide independent artists with the same level of digital protection that major labels have long offered their artists. That’s an essential step in an era when AI tools can replicate creative and stylistic choices with alarming accuracy.