Time for More Korean Global Blow-Ups? WMG Locks Arms With Lee Young Ji’s Management Agency, Mainstream

Photo Credit: WMG x Mainstream

Warner Music Group secures a partnership with South Korean management agency Mainstream, home to talent like Lee Young Ji.

Warner Music Group (WMG) has announced a new music partnership deal with South Korean management agency Mainstream, the agency responsible for talent like Lee Young Ji and Kik5o. The first co-production release under this deal is Lee Young Ji’s latest highly anticipated single, “Robot.”

This new partnership marks a significant step in Warner Music’s commitment to collaborating with expert local teams from South Korea, elevating talent, and co-creating music to expand their reach to a global audience.

Through the partnership, WMG will work closely with Mainstream and its roster on talent development, music production, and promotion to help grow its artists’ global careers. By leveraging its international network, WMG is poised to support Mainstream artists in reaching more fans worldwide.

Warner Music Korea will play a crucial role in this collaboration, reinforcing its dedication to fostering such partnerships and enhancing the visibility of its artists in the global market.

Lee Young Ji, the first artist to roll out new music in this relationship, has made a remarkable impact in the Korean pop and rap genres. Beyond her discography, she also has cultural influence as a media personality, notably as the host of the YouTube series “No Prepare” and as an MC on various TV programs.

“I am delighted to partner with Mainstream; they are a talented group and have been amazing in developing their artists,” said Oscar Scivier, Head of A&R for Warner Music APAC, who was instrumental in fostering the partnership. “I had such a strong belief in Young Ji’s ability to become a global superstar from the first time I heard her music. That belief has grown even stronger the more I worked with her in the studio.”

“We are excited to begin this new partnership with Warner Music. We feel very aligned with Oscar’s vision for breaking artists globally out of Asia, and we are already happy with the new music we’re creating together,” said Hyunsoo Lee, CEO of Mainstream.

“This partnership highlights our commitment to nurturing local talent and amplifying their stories on the world stage,” added Lofai Lo, President of Warner Music APAC. “We look forward to collaborating closely with Mainstream to bring its incredible artists to a wider audience.”